Social media and society

Social media and society

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On 10 July 2017 ABC News recorded a significant increase in the number of tweets sharing its articles. Dan Peled/AAP

ABC News’ long-form journalism pays off on Twitter

ABC News' investment in long-form journalism is generating strong take-up on Twitter.
The pattern of disinterest in Schapelle Corby’s release also reflected in our data on the total number of visits to these Australian news sites. Made Nagi/EPA/AAP

Schapelle Corby fails to draw a Twitter audience

The Schapelle Corby media circus wasn't reflected in Twitter stats and calls to boycott Fairfax during the staff strike show limited impact on this social media platform as well.
Claims that ABC News siphons readers away from Fairfax publications are unfounded. AAP Image/Joel Carrett

The ABC is not siphoning audiences from Fairfax

Explaining Fairfax's struggles, CEO Greg Hywood blamed the ABC for distorting the market - but the national broadcaster actually drives traffic to its commercial competitors.
Tired of seeing the same thing on Twitter? Shutterstock

Australian Twitter is more diverse than you think

Twitter is made up of numerous communities clustered around all manner of topics. If all you see is the same, it's time to break out of your filter bubble.
Cyclone Debbie didn’t present strongly on twitter according to the ATNIX. Tracey Nearmy/AAP

ATNIX: Debbie misses Twitter

News sharing on Twitter focuses on a broad range of topics, even as Cyclone Debbie dominated other news sources, as shown by the Australian Twitter News Index for March 2017.

ATNIX: Crisis news floods Twitter

The Australian Twitter News Index for February 2017 reflects the current climate of permanent crisis, at home and abroad.