Social media and society
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With Labor having largely defused the Adani issue, debate on Twitter in the final weeks of the 2017 Queensland election campaign has come to focus chiefly on the role of One Nation.
Twitter activity over the first two weeks of the Queensland election campaign shows good support for Labor and a slowdown of the Adani debate.
The A-League has embraced social media. But analysis shows success online doesn’t correspond to success on the field.
ABC News has quietly moved into third place in the domestic online news market and had a piece that went unexpectedly viral in Korea.
ABC News’ investment in long-form journalism is generating strong take-up on Twitter.
Australian Twitter users largely ignored news from Syria, North Korea and other trouble spots in June, focussing instead on domestic politics.
The Schapelle Corby media circus wasn’t reflected in Twitter stats and calls to boycott Fairfax during the staff strike show limited impact on this social media platform as well.
A number of big new stories, from home and abroad, meant we didn’t even shut Twitter off over the East long weekend.
Explaining Fairfax’s struggles, CEO Greg Hywood blamed the ABC for distorting the market - but the national broadcaster actually drives traffic to its commercial competitors.
Twitter is made up of numerous communities clustered around all manner of topics. If all you see is the same, it’s time to break out of your filter bubble.