Menu Close

Social media and society

Displaying 1 - 10 of 75 articles

On 10 July 2017 ABC News recorded a significant increase in the number of tweets sharing its articles. Dan Peled/AAP

ABC News’ long-form journalism pays off on Twitter

ABC News’ investment in long-form journalism is generating strong take-up on Twitter.
The pattern of disinterest in Schapelle Corby’s release also reflected in our data on the total number of visits to these Australian news sites. Made Nagi/EPA/AAP

Schapelle Corby fails to draw a Twitter audience

The Schapelle Corby media circus wasn’t reflected in Twitter stats and calls to boycott Fairfax during the staff strike show limited impact on this social media platform as well.
Claims that ABC News siphons readers away from Fairfax publications are unfounded. AAP Image/Joel Carrett

The ABC is not siphoning audiences from Fairfax

Explaining Fairfax’s struggles, CEO Greg Hywood blamed the ABC for distorting the market - but the national broadcaster actually drives traffic to its commercial competitors.
Tired of seeing the same thing on Twitter? Shutterstock

Australian Twitter is more diverse than you think

Twitter is made up of numerous communities clustered around all manner of topics. If all you see is the same, it’s time to break out of your filter bubble.