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Election 2013 media panel

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For whom the new newspaper readership data tolls

There’s nothing like a vigorous national election campaign to bring out the best in Australia’s mainstream newspapers. Some would say it also brings out the worst, but these remain subjective judgements…

So little time to develop social media strategy

Prime Minister Kevin Rudd set out from the election announcement to goad Opposition Leader Tony Abbott into a-debate-a-week schedule during the 33-day campaign. The media-savvy PM and self-admitted “underdog…