Material world
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It turns out most of us under-report how many calories we consume – but it’s not entirely our fault.
Despite her age Barbie hasn’t matured – a successful formula that has worked for Mattel.
McDonald’s has been on a rollercoaster ride over the last year but its growth in sales shows what the company is doing right.
A change in media habits is not the only reason why FHM and Zoo magazine are having to cease publication.
Celebrity chef Jamie Oliver’s campaign to introduce a sugar tax on fizzy drinks and snacks has been gaining momentum. Oliver has a history of trying to persuade the British public to eat more healthily…
Traditional brands like Levis are suffering big set backs from the growing trend of sport fashion.
In its home territory of the UK, a mention of the word “Aga” immediately conjures up an image of middle-class, middle England, where the Aga cooking stove is the aspirational kitchen feature. No country…
Ashley Madison uses an age-old marketing technique of tapping into people’s desires.
Britain’s night-time economy appears to be in a state of decline if recent headlines are anything to go by. Nearly half of the UK’s clubs have closed their doors in the past decade and pubs are closing…
Discount stores thrive on their ability to attract the shoppers who want to shop there – not just the ones who need to.