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The price of reinventing the wheel

An interesting snippet from The Age today. It seems that the Federal Government of the day in 2005 was warned that its proposed $226m dial-in hotline, known as healthdirect Australia would not reduce Emergency…

Trust me, I’m ‘clinically proven’!

The recent Swisse Vitamins flap has led to another round of discussions about advertising terminology for supplements and over-the-counter (OTC) health products. To briefly summarise, for those up the…