Gen Z consumers care about the environment yet they are tempted by ultra-fast fashion. What explains this cognitive dissonance?
Rigor académico, oficio periodístico
Artículos sobre Generation Z
Mostrando 1 - 20 de 47 artículos
Social, cultural and economic contexts shape each generation, making some better than others at spotting business opportunities.
Protests in Kenya reveal that a young, enlightened, urban population can drive a hard bargain with a state that is failing them.
The Australian Defence Force is in desperate need of more recruits. How could they get more Gen Z people on board?
Spirituality is central to Aboriginal and Torres Strait Islander people and is growing in popularity with young Australians. What is it? And how is it different to religion?
Younger generations today agree more on key national issues than older generations do. A time of intense polarization may be ending.
Half of romantically partnered Australians are coupled with people who don’t share their political views – particularly Generation Z and millennials. Why? Our expert has some ideas … and the figures.
Europe’s ageing population means that Generation Z stands to inherit huge amounts of property in the coming years, resulting in reduced demand for mortgages.
The TV producer showed how storytelling can bridge divides and serve as a beacon of truth in a complex world.
Fake social media campaigns can negatively affect both influencers and brands.
How can Generation Z serve as effective agents of economic reform in a system they don’t believe in?
Younger Iranians have tapped into social media to connect with one another, vocalize their demands and highlight the government’s brutality.
Boosting body confidence should be as important as boosting sales to beauty brands.
The gradual changes in voting behaviour represent an existential crisis for the Liberals going forward.
Recent research highlights the links between Gen Z smartphone addiction and compulsive buying.
About a third of American adults in Generation Z lack the money or resources needed for reliable access to nutritious food.
About two-thirds of generation Z seem to want a hybrid working pattern in the future.
New research suggests that for millennials and Generation Z, a lack of rules around love and dating brings both loss and liberation.
Etsy’s purchase of Depop shows that eco-conscious fashion could threaten fast fashion retailers.
Anyone who wants to market to ‘Zoomers’ needs to do their research first.
Principales colaboradores
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Research Fellow, Institute for Water Futures, Australian National University
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Associate Professor, University of Cape Town
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Senior Lecturer (Associate Professor) in Digital Marketing, Royal Holloway University of London
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Director, Center for Information and Research on Civic Learning and Engagement in the Jonathan M. Tisch College of Civic Life, Tufts University
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Professor of Strategy, Hult International Business School
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Senior Lecturer in Human Geography, University of Dundee
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Professor, Business and Management, Queensland University of Technology
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Professor of Human Resource Management, Cranfield University
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Research Lead at Rhythm Obscura / Lecturer in the School of Art, Design and Architecture, University of Plymouth
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Reader in Fashion, Marketing and Sustainability, Glasgow Caledonian University
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Professor of Political Science, Hamline University
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Assistant Professor of Higher Education Leadership, Mississippi State University
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Professor of Political Science, Washington College
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President, Penn State
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Professor of Management, University of the Sunshine Coast
