Menú Close

Artículos sobre Marketing

Mostrando 1 - 20 de 333 artículos

Australia’s new ‘Arm Yourself’ COVID-19 vaccination campaign advertisement. Department of Health/Youtube

Australia’s new vaccination campaign is another wasted opportunity

The federal government’s new adverts ignore decades of research on what makes effective advertising.
Companies could soon tailor what they try to sell you based on the mood conveyed by the sound of your voice. CSA-Printstock via Getty Images

Shhhh, they’re listening – inside the coming voice-profiling revolution

Marketers will soon be able to use AI-assisted vocal analysis to gain insights into shoppers’ inclinations – without people knowing what they’re revealing or how that information is being interpreted.
Brazilian football star Pele getting the COVID vaccine in Sao Paulo. Advice of Pele/Handout/EPA

From Elvis to Dolly, celebrity endorsements might be the key to countering vaccine hesitancy

From Queen Elizabeth to Willie Nelson, celebrities have long used their platforms to promote public health information. Why do people trust celebrities for health advice more than the government?

Principales colaboradores

Más