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Artículos sobre Online reviews

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Online reviews are not always what they might seem. Thapana_Studio via Shutterstock

Online reviews are broken – here’s how to fix them

A recent extortion scam involved threatening to leave unfavourable reviews to restaurants unless they paid up shows the dangers of relying on the wisdom of crowds.
The stunning hoax of The Shed at Dulwich, deceived millions and showed how willing we are to consume an appetizing story. (Courtesy VICE /Theo McInnes)

Believe nothing: The hoax of the Shed at Dulwich

The Shed at Dulwich reached TripAdvisor’s No. 1 spot for restaurants in London before it was revealed to be a hoax. The stunt showed how easily we are fooled. The lesson learned? Trust no one.
How much time and energy do people spend rating, reviewing and answering surveys? Ditty_about_summer/Shutterstock.com

Stop doing companies’ digital busywork for free

Companies may benefit when customers create content, provide feedback and do busywork once done by paid employees, but what about the customers themselves – all of us?
Review sites like TripAdvisor could become liable for any fake reviews they host under a new crackdown in Italy. scanna283/Flickr

Online publishers beware, Europe wants to shoot the messenger

The internet is an endless source of information. But who is liable if the information is wrong or, at least, misleading? Existing laws on publishing, information and privacy were not designed for the…

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