Sponsorship is key to holding some of the most popular events in the world.
The lack of spectators at Tokyo 2020 will be a stark contrast to the crowds at Rio 2016.
The Tokyo 2020 Olympic Games won’t have in-person spectators. What does this mean for local sponsors?
Government should be held accountable for its role in addressing obesity and diet-related diseases, such as type 2 diabetes, in South Africa.
The food industry’s tactics are designed to reduce the likelihood of the government adopting global recommendations to tackle obesity.
Australian tennis player Nick Kyrgios was sentenced to six months of probation following several controversial events and an ‘aggravated pattern of behaviours’.
As Australian tennis player Nick Kyrgios begins his probationary period this week for a pattern of bad behaviour and foul language, his value to sponsors and the sport of tennis remains high.
Leeds United goalkeeper Kiko Casilla sporting a shirt with 32Red sponsorship branding.
Dave Howarth/PA Archive/PA Images
Research has shown that betting advertisements can have a huge effect on young people, so why are gambling companies still allowed to sponsor sports?
Through the 2018 WNBA All-Star game on July 28, viewership was up 38 percent compared to the same point last year.
AP Photo/Stacy Bengs
Like the WNBA, the NBA went through fits and starts in its early years. Yet despite drawing similar crowds in the 1960s, NBA players earned far bigger paychecks than today’s WNBA stars receive.
McDonald’s unexpectedly ended its worldwide sponsorship of the Olympics last month. Here Canadian gold medallist Alexandre Bilodeau gets a snack at the 2010 Vancouver Winter Games.
(THE CANADIAN PRESS/Scott White)
McDonald’s recently ended a 40-year relationship with the Olympics. Was the decision based on the tarnished Olympic brand or were there other reasons?
The cosy relationship between big sporting events and alcohol brands flexes too much muscle – and young people are suffering for it.
Multiple ownerships, mega-transfers and a foot in the door at FIFA. Beijing’s bid for football power is a challenge to world soccer.
What’s holding disabled athletes back from getting more involved in fighting inequality?
The fight is on.
charnsitr / Shutterstock.com
As United and City go head-to-head in their first encounter of the football season, their rivalry reaches new levels on and off the pitch.
Official Olympics merch.
Olympic organizers are known for fiercely protecting their many related trademarks. It helps maintain their value – but to whose advantage?
The open goal.
Your guide to how the French extravaganza compares to the other big events in sport.
Senior Queensland Police at the 2014 launch of the Stay on Track Outback road safety project, sponsored by Santos, Izuzu and others.
Queensland Police Service
The Queensland Police will now disclose all sponsorships, after a backlash over almost A$700,000 in unnamed donations. But what are the lessons from elsewhere about police and corporate donors?
Red eye at night…
When it was announced last year that Coca-Cola had agreed a two-year sponsorship deal with the owners of the London Eye, the general manager of the company’s UK and Ireland operations said the sponsorship…