Too much virtue language in a listing can cost an Airbnb host nearly $5,000 a year.
L’expertise universitaire, l’exigence journalistique
Articles sur Advertising
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College athletes have made substantial progress in being able to get paid for the use of their name, image and likeness − except in one realm.
This morning, breakfast television shows will be reporting obscure, although mildly believable, announcements from organisations and brands – but keep you wits about you!
A 2023 federal government inquiry recommended a ban on gambling advertising. What needs to happen should a ban be implemented?
Australia’s anti-smoking public health campaign has been hugely successful, and it offers lessons on how to tackle the rise in vaping.
Bill C-372 does not curtail free speech and, if anything, demonstrates how banning fossil fuel ads does not go nearly far enough.
Calls for the Fair News Digital Bargaining Bill to be fast-tracked are misguided. A better solution would be a straight levy on digital advertising to fund public interest news production.
Consumer NZ’s case against Z Energy under the Fair Trading Act may be a sign of things to come. But new legislation would be a cleaner way to regulate fossil fuel advertising.
The number of nonprofit news outlets is holding steady as they go out of business just as fast as they are founded.
Most people don’t know what these labels really mean − and advertisers take advantage of that fact.
Oh, yeah, and there’s a game, too.
Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
A new campaign encourages young Australians to get tested for STIs more frequently and to take other measures to improve their sexual health.
Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.
Until the age of nine, children struggle to distinguish adverts from TV shows.
Research explains how to handle the kind of online ‘firestorm’ that X (formerly Twitter) owner Elon Musk is currently experiencing.
Many ‘green’ claims on social media ads are claims only. We need legislation to ensure green terms are clearly defined and based on the truth.
Spoof advertising, rooted in environmental concerns, use humour and poetry to grab attention.
Subvertising campaigns are often funny, but they also aim to make a wider point about the unsustainable excesses of consumerism. Listen to The Conversation Weekly.
Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
Les contributeurs les plus fréquents
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Associate Professor in Marketing, RMIT University
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Director of UWA Centre for Software Practice, The University of Western Australia
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Course Leader & Senior Lecturer, School of Media and Communication, University of Westminster
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Reader in Consumer Psychology, Anglia Ruskin University
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Louise Grimmer est un·e adhérent·e de The Conversation
Senior Lecturer in Retail Marketing, University of Tasmania
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Lecturer, Research School of Management, Australian National University
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Professor of Technology & Society, Bangor University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Lecturer in Politics, The University of Melbourne
