Eight of the ten top-selling passenger vehicles in New Zealand are now utes or SUVs. With carbon emissions reduction an urgent priority, that’s not a sustainable trend.
Pinterest is the first social media brand to ban weight loss advertisements. Should other companies follow suit?
The federal government’s new adverts ignore decades of research on what makes effective advertising.
When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.
The federal government is due to launch a new advertising campaign for COVID-19 vaccines in July. This is a chance to offer something more engaging than what we’ve seen to date.
Small and medium-sized businesses play an important role in economic growth and development but are hamstrung by their lack of adequate resources to market their goods and services.
Local newspapers are a key part of the ecology of journalism.
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn’t always the case.
The Australian Association of National Advertisers’ new code of ethics improves standards for mainstream advertising but leaves a big loophole in social influencer marketing.
The campaign shows promise. But it’s not clear if it will preempt and respond to people’s concern about vaccine safety.
The festive season is going to be different this year but you wouldn’t know from most of this year’s Christmas ads.
How do you run a political campaign in a pandemic? From data brokers to advertising firms to voter registration volunteers, the players in campaigns are making adjustments, large and mostly small.
Beneath the glitz and glamour associated with the advertising industry lie tales of deception.
Claims that a product can boost testosterone levels imply that this will lead to a gain in muscle and strength.
Negative political advertising can actually spark more curiosity about a policy issue.
Most of Facebook’s revenue comes from the millions of small businesses that advertise on the platform.
The NZ government’s “Keep it real online” campaign has gone viral, so what was the secret of its success?
Advertising often contains secondary messaging reflecting colonial-era thinking.
Popular social media platforms such as Facebook and Instagram fail to protect children from the marketing tactics of junk food advertisers. This needs to change.