M&C Saatchi’s new development signifies the dawn of a new age of real-time responsive advertising
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Articles sur Advertising
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Our minds have always adapted to their environment but advertisers are exploiting opportunities for distraction like never before.
Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.
In some significant ways, Americans have fewer avenues for advancement than the characters of Mad Men do.
Islamic State’s corporate branding is drawing droves of young people to fight its cause. It’s enough to make any ad agency envious.
Backlash to ‘throwback’ slimming ad is a win for the bikini terrorists
You may be finding it difficult to contemplate life without Don Draper. Here’s a possible solution.
The final season concludes in 1969. What happened in the advertising industry over the ensuing decades?
Graffiti exists in our public spaces, our communities, and our streets – and it has many detractors. Why, though, don’t we spend more time worry about the impact of advertising on public space?
Given the history on privatisation in NSW, and facing a more emotionally powerful campaign, the Baird government is actually doing pretty well to be closing in on polling day in a winning position.
This was the year the Superbowl adfest finally hit the skids. The Twitter-storm that greeted this year’s supposedly iconic ads suggests they simply didn’t work like they usually do. The Los Angeles Times…
Forget about the Presidential State of the Union address. If you want to understand American values, you need to watch the annual Super Bowl advertisements. This year 114 million people watched the ads…
Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
There’s no holding back now: the gloves are well and truly off in the run up to Christmas as major advertisers continue their fight for a slice of your seasonal spend. Over the past few weeks, audiences…
My last article looked at how social media stocks like Facebook, LinkedIn and Twitter are overpriced unless these companies manage to boost their revenues several times over. Given their business model…
The star of John Lewis’s Christmas ad, Monty the penguin, has been leading a march of activity for the company. The cute and fluffy mascot has become the star of the season, thanks to his display of friendship…
Ello is enjoying its moment of fame – in part thanks to its use of the latest fad in corporate legal structures. The eight-month-old social network is still in beta, and has nothing like the brand recognition…
Sainsbury’s Christmas advert has stoked considerable controversy. It involves a cinematic re-telling of the “Christmas Truce”, where Allied and German soldiers ceased fighting on Christmas Day and played…
International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position their brands in the face of new global challenges. These challenges include the…
As well as the tell-tale signs of decorations going up, the rolling out of Christmas advertisements has become a key moment for getting us all in the seasonal mood. And the competition to capture the festive…
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Associate Professor in Marketing, RMIT University
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Director of UWA Centre for Software Practice, The University of Western Australia
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Course Leader & Senior Lecturer, School of Media and Communication, University of Westminster
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Reader in Consumer Psychology, Anglia Ruskin University
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Louise Grimmer est un·e adhérent·e de The Conversation
Senior Lecturer in Retail Marketing, University of Tasmania
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Lecturer, Research School of Management, Australian National University
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Professor of Technology & Society, Bangor University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Lecturer in Politics, The University of Melbourne
