For the first time, players will be permitted to wear Guardian Caps over their helmets during regular season games.
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Articles sur Branding
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And will it help or harm them? As the looming US presidential election brings these questions into sharper focus, here are some things companies should keep in mind.
Famous people are becoming entrepreneurs rather than just being the face of big brands.
There are gold, silver and bronze levels of corporate involvement.
What makes the Olympics’ five rings such a powerful brand, and do they deliver value for host nations?
The International Olympic Committee has recognised that athletes use their social media accounts to build their personal brands.
Product placement has been allowed on UK TV for more than a decade, but changing viewer habits mean it’s only recently come into its own as a revenue stream.
Branding experts have long used visual cues to communicate with consumers – but the rising cost of living is changing the nature of their messaging.
The AFL’s newest team, the Tasmania Devils, launched on Monday night, drawing on its rich football history in a blaze of myrtle green, primrose yellow and rose red.
Kylian Mbappé has secured a commercial trademark for his celebration pose, and is looking to protect his name and quotes too.
Taylor Swift is everywhere right now – but could that dent her popularity?
Preachy commercials do not go down well when big brands are suspected of disingenuous motives and virtue signalling.
The virality of Elmo’s X post showcases how fictional characters are turning into influencers.
Should luxury brands display their logo on everything?
Trust in brands may be eroded as awareness of misinformation increases according to new research.
Of course the NFL is embracing Taylor Swift.
Once a cornerstone for many food retailers, brand loyalty is eroding as consumers prioritize cost savings over long-term brand relationships.
New features on Apple iOS 17 aim to give users insights into their mental health, but they may also shape how people see themselves.
Fake social media campaigns can negatively affect both influencers and brands.
Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
Les contributeurs les plus fréquents
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Lecturer, Research School of Management, Australian National University
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Reader in Intellectual Property Law, City, University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing, University of Southampton
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Associate Professor, Operations Research, Brock University
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Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility. Graduate School of Business, University of Cape Town
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Professor, Montpellier Business School
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Professeur senior d’analyse financière, d’audit et de risk management - Directrice de Programme pour le MSc Fashion Design & Luxury Management- Responsable de la spécialisation MBA "Brand & Luxury Management", Grenoble École de Management (GEM)
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Professor of Marketing, Royal Holloway University of London
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Professeur en marketing, EM Lyon Business School
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Professor in Marketing, Charles Darwin University
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
