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Articles sur Political advertising

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‘What happened to Joe Biden?’ A 2020 Trump campaign attack advert. Donald J Trump/YouTube

How political attack adverts can backfire

Negative political advertising can actually spark more curiosity about a policy issue.
Joe Biden’s basement bookshelf has become a familiar background for his campaign videos. Photo by JoeBiden.com via Getty Images

Amid pandemic, campaigning turns to the internet

For many years, political operatives have been perfecting their use of the internet’s vast array of social media platforms, websites and digital tools.
Clive Palmer didn’t win any seats for his party in the election, but he says his massive advertising spend was “worth it” to prevent Bill Shorten from becoming prime minister. Darren England/AAP

After Clive Palmer’s $60 million campaign, limits on political advertising are more important than ever

Australia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.
Political advertising has moved away from traditional media and is now more prevalent on platforms like Facebook, Snapchat and Instagram. AAP/ALP/Liberal Party/GetUp!/Australian Youth Climate Coalition

Facebook videos, targeted texts and Clive Palmer memes: how digital advertising is shaping this election campaign

The major parties are focusing on social media like never before to get their messaging out – and finding more creative ways to do it.
The American people used to get more information in common. sirtravelalot/Shutterstock.com

Solving the political ad problem with transparency

Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.

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