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An image from Nintendo’s The Super Mario Bros. Movie. Nintendo has made effective use of nostalgia to turn the Mario series into the best-selling video game franchise of all time and one of the largest multi-media properties on Earth. (Nintendo and Universal Studios via AP)

Sick of reboots? How ‘nostalgia bait’ profits off Millennial and Gen Z’s childhood memories

Nostalgia can provide emotional relief during times of stress, a fact which the entertainment industry takes full advantage of to profit off of the anxiety of Millenials and Gen Z.

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