The next film in the Star Wars franchise, The Force Awakens, comes out in December. But promotion has already started with all manner of tie-in products up for sale.
Not in terms of the Kardashian-style “personal brands” in vogue these days, but by using the practice’s core principles to make leaders better and more mindful of diversity.
There do not appear to have been any exclamations of “Je suis Torben” on social media over the last few weeks. This suggests that, in spite of the tragic and abhorrent events that have recently hit Paris…
Many years ago, I asked an MBA student from far beyond these shores if people in his country understood that he was studying at a post-1992 university rather than the much older and more prestigious one…
After a ruling by Romania’s highest court, Steaua Bucharest, the country’s most popular and well-known football team, was stripped of their name, colours and emblem. Founded in 1947 as an army side, it…
Even in our always-on, wired, information-fluid age, some countries, some companies, some sectors, persist in inefficient processes because “that’s the way it’s always been done”. While some businesses…
As well as the tell-tale signs of decorations going up, the rolling out of Christmas advertisements has become a key moment for getting us all in the seasonal mood. And the competition to capture the festive…
With its new “Feels like home” campaign, Australian airline Qantas is seeking to “rekindle that emotional connection Australians have with the airline”. Improvements in staff morale and company yield are…
Warren Buffett has started rolling out his widely successful investment company, Berkshire Hathaway, into a consumer brand. Starting earlier this year, the famed investor began rebranding the energy companies…
The decline of big supermarkets in the face of brutal competition from discount retailers like Aldi and Lidl has been widely discussed. But, as shoppers move away from conventional ways of shopping, little…
Think of a university, any university. Oxford, Cambridge, Harvard or Yale may spring to mind. Or your local university, or the one you or someone you know attended. I’m fairly sure that the University…
Coca Cola has begun carefully rolling out its green-labelled “Life” brand, filling its iconic hour-glass bottles with a new fizzy drink which has nearly a third fewer calories than Coke Original. It is…
The merger between Burger King and Canadian coffee-and-doughnuts chain Tim Hortons has sparked a great deal of reaction and much of it has been nationalistic in flavour. There was speculation that Burger…
With the gay pride season coming to a close, here is a question: have you withdrawn money from a multi-coloured gAyTM this summer? Or have you even tucked into your Burger King Pride Whopper? And if you…
Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility. Graduate School of Business, University of Cape Town
Professeur senior d’analyse financière, d’audit et de risk management - Directrice de Programme pour le MSc Fashion Design & Luxury Management- Responsable de la spécialisation MBA "Brand & Luxury Management", Grenoble École de Management (GEM)