Analogue music enthusiasts configure a modular synthesizer at the Revision festival in Saarbrücken, Germany, March 2016.
DPA Picture Alliance/Alamy Stock Photo
We have spent a decade researching what’s behind the extraordinary revival of vinyl records, film cameras and other ‘old school’ technology
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Companies are using artificial intelligence to personalise products as consumers become more demanding about what they expect from big brands.
Emotions often run high during the Super Bowl – and that includes during the commercial breaks.
Nathan Howard/Associated Press
Researchers examined the emotional content of nearly 300 Super Bowl ads that aired from 2018 to 2022.
Both direct and indirect misinformation influence brand trust.
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Trust in brands may be eroded as awareness of misinformation increases according to new research.
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More time to buy Christmas products could be a good thing for both consumers and brands.
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While Temu employs common sales promotion tactics seen on other e-commerce platforms, it uses what is arguably the broadest range of these techniques.
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Girl math shoppers are showing mastery of portfolio management.
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An expert explains the positive psychology of indulging in small affordable pleasures.
Canadian food prices have soared over the past year. Higher food costs can affect nutrition decisions and ultimately health.
THE CANADIAN PRESS/Darryl Dyck
Rapid increases in food prices due to inflation mean many Canadians may be making different food choices. Here are the possible short- and long-term effects of that, and some ways to save money.
Image of shoppers at the self-service fresh meat cabinets in a Southampton branch of Sainsbury’s in 1954.
Donald S. Herbert/Sainsbury archive
The audio version of an in-depth article on how the future of shopping was shaped by its past.
Marks & Spencer’s stall in the covered market, Cardiff, in 1901.
Heritage Image Partnership Ltd / Alamy Stock Photo
The pandemic changed the way we shop – with many ‘new’ initiatives actually reinventing old ways of doing things.
Bush meat consumption is enjoying a renaissance in Ghana.
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For conservationists and the government, religion and culture could serve to discourage the overharvesting of bushmeat from the wild
Deliveroo is one of several rapid delivery companies that have gained popularity during the COVID-19 pandemic.
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Is there a place for speedy grocery delivery startups in a post-COVID world? That depends on consumer habit.
Secondhand shopping apps have become popular among Generation Z, who want more sustainable alternatives to fast fashion.
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Etsy’s purchase of Depop shows that eco-conscious fashion could threaten fast fashion retailers.
To adapt to changing consumer habits during COVID-19, small retailers in Canada have offered services like home delivery and curbside pickup. They may need to continue those practices in the post-pandemic era.
(Maarten van den Heuvel/Unsplash)
The COVID-19 pandemic offers small retailers an opportunity to engage customers who are changing their habits.
The Bay department store in downtown Winnipeg will close in early 2021.
(Jino Distasio)
In October, the Hudson’s Bay Company announced that it would be closing its flagship location in downtown Winnipeg. This closure is reflective of the changing nature of downtown neighbourhoods.
Consumers want to embrace sustainability, but still need some guidance.
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There’s a buzz around sustainability, but consumers still struggle to develop new habits. Here’s how to change that.
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History shows the targets of product tampering bounce back, often with sales stronger than before.
U.S. President Donald Trump left the recent G7 summit in a fury about Justin Trudeau and vowing an escalated trade war. Canadians are responding by going Trump-free at the grocery stores – but it will likely be short-lived.
(AP Photo/Evan Vucci)
Every now and then, Canadians will take a stand against the U.S. by choosing Canadian items over American ones at the grocery store. Unless they cost more – and most often, they do.
Aeroplan’s recent survey on consumer habits became a scandal for the company after people complained the questions normalized intolerant attitudes about immigration and male dominance over women.
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The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers’ values.