The consumer watchdog has accused Kogan Australia of misleading customers, by touting discounts on more than 600 items it had previously raised the price of.
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Insights from behavioural (and traditional) economics help explain why discounting – both real and fake – is such an effective marketing ploy.
Are you ready?
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A retail scholar explains what drives consumers to behave badly on one of the busiest shopping days of the year.
Deep discounts attracted hordes of shoppers to Wal-Mart and elsewhere on Black Friday weekend.
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A mix of economic unease and fears of the growth of online shopping is pushing retailers to offer ever-steeper discounts, but there’s a better strategy to make it through the holidays in the black.
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The time may be ripe for a South African raid on the UK’s discounted high street.
Is Black Friday already a relic?
Reuters
‘Christmas creep’ is pushing the holiday shopping season earlier and earlier. Has Black Friday – its traditional start – lost its luster?
Poundland sold well over a billion items last year.
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Discount stores thrive on their ability to attract the shoppers who want to shop there – not just the ones who need to.