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Sora could serve as a tool that enhances the capabilities of content creators, allowing them to produce higher-quality content more efficiently. (Shutterstock)

OpenAI’s new generative tool Sora could revolutionize marketing and content creation

As with any technological advancement, professionals will need to adapt and find ways to integrate Sora into their workflows, leveraging its strengths to complement their own skills and creativity.
The fresh flavors taste good now – a here-and-now reward that’s more motivating than potentially avoiding health problems in the future. kajakiki/E+ via Getty Images

Focus on right now, not the distant future, to stay motivated and on track to your long-term health goals

Long-term goals can be hard to stick to if the benefits are only way off in the future. Research suggests ways to focus on the here and now to help you ultimately achieve your more far-off targets.

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