Trust in brands may be eroded as awareness of misinformation increases according to new research.
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Articles on Marketing
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A streak can motivate you to keep on keeping on with behaviors ranging from praying to running to sharing pictures on social media. Here’s what goes into making them so compelling.
Tesla’s recall of over two million vehicles in the U.S. and Canada is meant to address driver overreliance on the semi-autonomous Autopilot feature.
The history of whiskey is one of perception, not necessarily quality.
The release of “No Time to Die”, scheduled for next spring, is an opportunity to analyse the role of the Aston Martin brand and the way it contributes to the construction of the character.
Many ‘green’ claims on social media ads are claims only. We need legislation to ensure green terms are clearly defined and based on the truth.
Deceptive content on social media is being monetised by digital platforms, advertisers, and influencers
Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
With the state of the economy unclear, shoppers seem hesitant to get too festive, too fast.
Of course the NFL is embracing Taylor Swift.
Our new study analysed the packages of around 8,000 food and drink products to understand the marketing techniques used.
Stadium naming rights are controversial at the best of times, so why do companies pay so much for them?
Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.
A study reveals that baby product advertisers in Europe frequently use pictures inconsistent with recommendations for preventing sudden infant death syndrome (SIDS).
You’re a bee, and your favourite flower is out of nectar. What do you do?
Genuine love holds immeasurable value, yet discovering it can pose challenges — and come with a significant price tag.
While Temu employs common sales promotion tactics seen on other e-commerce platforms, it uses what is arguably the broadest range of these techniques.
From semitropical playgrounds to life-endangering climate risks: Going back over a century, California’s and Florida’s growth has been predicated on climate – and promises of the good life.
US study shows environmental messages can put conservative consumers off trying and buying plant-based products.
Tipping seems to be more coercive and less tied to service quality these days.
Top contributors
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Associate Professor, Operations Research, Brock University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Professor of Public Health Policy, Deakin University
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Omar H. Fares is a Friend of The Conversation.
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
