Selling misshapen, bruised fruit and vegetables that are not a standard size requires a supply chain rethink, according to research.
Academic rigour, journalistic flair
Articles on Wonky fruit and veg
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Food waste is responsible for 3 billion tonnes of carbon dioxide emissions.
Supermarkets and farms have acted to ensure they discard fewer “ugly” and “wonky” fruit and vegetables. However, the bulk of the problem lies with households.
It seems like a simple case of too much sun or snow wrecking crops. But is it?
Top contributors
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Professor in Sustainable Production and Consumption, Anglia Ruskin University
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PhD Researcher in Urban Agriculture, University of Sheffield
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Research Fellow in Environmental Change, University of Sheffield
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Professor of Technology Management and Circular Economy, University of Bradford
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Associate Professor, Supply Chain Analytics, University of Bradford
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Reader in Operations Management, Brunel University London
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Senior Lecturer in Supply Chain Management, Queen Mary University of London
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Associate Professor in Operations Management, Kedge Business School
