Ghana's museums can improve visitor numbers by paying attention to customer satisfaction.
It is a good time to ask how the travel and tourism industry has contributed to racism and how that can change.
In the United States, presidential candidates are discussing reparations for the descendants of enslaved men and women.
For Africans and diasporans, learning about their heritage is important. But it remains to be seen how this will translate into a sustained continental and diasporan engagement.
Ghana is banking on a much needed boost to its tourism sector from its call to Africans in the diaspora.