Thanks to AI, the future of music is not just about listening, it’s about experiencing.
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Fans who flock to see ABBA Voyage, a digital avatar concert, chase the feeling of a live ABBA performance. They’re finding it, and they’re building meaningful connections, too.
A study of fan reactions to ABBA’s virtual Voyage tour highlights the ethical questions being raised by advances in holographic technology.
Creating holographic ‘digital twins’ will significantly reduce the stress, cost and logistical issues of touring – and means artists can live forever onstage.
Abba’s most devoted fans have helped them remain in the public consciousness. Sometimes, under difficult circumstances.
The Croatian island of Vis is gearing up for a massive influx of tourists wanting to see where the Abba-inspired movie sequel was filmed.
Kontributor teratas
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Deputy Dean (Business School), King's College London
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Senior Lecturer in Digital Media and Popular Culture Researcher, Auckland University of Technology
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Associate professor, Auckland University of Technology
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Senior Lecturer and Programme Leader for Performance, University of the West of Scotland
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Postgraduate Researcher in the Department of Music, Royal Holloway University of London
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Senior Lecturer in Digital Marketing, University of the West of Scotland
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Assistant Professor of Music, Ambrose University
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Embedded Artificial Intelligence Scientist & AI Music Producer, University of Essex
