School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn't always the case.
Disiplin ilmiah, gaya jurnalistik
Artikel-artikel mengenai consumer behaviour
Menampilkan 1 - 20 dari 57 artikel
Another local lockdown, another outbreak of shoppers stockpiling. Fortunately supply chains are now prepared.
In October, the Hudson's Bay Company announced that it would be closing its flagship location in downtown Winnipeg. This closure is reflective of the changing nature of downtown neighbourhoods.
Millennials and Gen Z overwhelmingly support the movement, and consumer brands are well aware of their growing spending power.
Research suggests the coronavirus pandemic's greatest impact is due to people changing their behaviour voluntarily. So we may be overestimating the costs of government restrictions.
Melbourne's return to stage 3 restrictions has precipitated another round of grocery stockpiling. But supermarket shelves won't be empty as long as last time.
What motivates people to panic buy and stockpile goods like toilet paper? The COVID-19 pandemic has given us the chance to find out.
Woolworths' A$780 millon investment in new automated distribution centres is a sign of how much COVID-19 has changed the way we shop. It points what's to come in the retail sector.
Retailers must focus on training customer-facing teams to succeed post-coronavirus.
To curb opportunistic shoplifting, supermarkets want you to know you are being watched. But they're also hoping for self-reflection.
The overwhelming majority of us say we care about animal welfare. But when it comes to shopping, our actions often take a different turn.
Most consumers in South Africa aren't able to fill up a trolley of groceries for their daily needs, let alone join the panic buying induced by the COVID-19 pandemic.
The good news is supermarket shelves should be back to normal sooner rather than later.
Amid the coronavirus pandemic, people are stockpiling essential supplies. But policy-makers may be able to influence both the supply and demand through public announcements and advisories.
The fear of others panic buying toilet paper drives panic buying. This is not people acting irrationally. It is a case of 'coordination failure'.
A scholar who studies consumer decision-making explains just what it is in the human mind that makes people susceptible to nudges toward one behavior or another.
Technology has taken the old sales tactic of time-limited offer to a whole new level. But for the tactic to work requires a Goldilocks zone between being too pushy and not all.
There's a lot of research in consumer behaviour that disputes the notion “more is better”. But it really depends on what type of personality you have.
Pot taxes will change the ability of some to purchase recreational marijuana.
New research on consumer behavior shows that we tend to match some types of choices the people around us make, but not others.
Kontributor teratas
-
Professor of Marketing and Consumer Behaviour, Queensland University of Technology
-
Louise Grimmer adalah Sahabat The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
-
Senior Lecturer in Supply Chain Management and Global Logistics, Edith Cowan University
-
Professor of Marketing, University of Birmingham
-
Senior Lecturer, Queensland University of Technology
-
Professor of Animal Behaviour and Animal Welfare Science, University of Sydney
-
Martin Grimmer adalah Sahabat The Conversation.
Professor of Marketing, University of Tasmania
-
PhD student, University of Sydney
-
Lecturer (Assistant Professor), Queensland University of Technology
-
Professor of Media and Communications Studies, Monash University
-
Research Professor in Sustainable Urbanism, Centre for Urban Transitions, Swinburne University of Technology
-
Associate Professor in Personality Psychology, The University of Melbourne
-
Lecturer of Marketing, Swinburne University of Technology
-
Professor of Marketing and Innovation, Director, Marketing Innovation and The Chinese and Emerging Economies (MICEE) Network, Warwick Business School, Warwick Business School, University of Warwick
-
Reader in Marketing and Consumer Research, University of Birmingham
