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Kevin Shaw

You don’t have to be a cute koala to be an Instagram influencer. Give lizards and bugs a chance and we’ll like them too

Cute and fluffy species get most of the attention that attracts resources to conserve them. But a new study finds people respond well to creepy crawlies if they’re given time in the media limelight.
Ashkar Dave / Unsplash

How dark is ‘dark advertising’? We audited Facebook, Google and other platforms to find out

None of the major digital platforms lets the public see what advertising they carry and how it’s targeted, according to a new report.
Figuring out which foods garner more social media engagement will help restaurants and food content creators determine how to better amplify the reach of their online content. (Shutterstock)

Move over unicorn lattes, there’s a new Instagram trend in town: Normal-looking food

New research using AI finds that trendy, unique-looking foods generate less social media engagement than traditional, normal-looking foods.
Influencers like Kim Kardashian, who has 307 million followers on Instagram, need to be aware of problematic engagement. (Photo by Evan Agostini/Invision/AP)

The dark side of social media influencing

Influencers need to be aware that some of their followers may have unhealthy relationships with social media. Although it contrasts with their goals, influencers can help create healthy relationships.
Shutterstock

Want to learn a language? Try TikTok

We can waste an awful lot of time on social media because of the engaging, even addictive, nature of platforms like Tiktok. But teachers are now exploiting these qualities for learning languages.
Using social media increases our natural tendency to compare ourselves. How does this affect our well-being? (Shutterstock)

How social media can crush your self-esteem

Comparing ourselves to people who are worse off than we are on social media should make us feel better. The opposite is true.
Lemonsoup14/Shutterstock

Six big digital trends to watch in 2022

2021 was another unpredictable year and there’s no sign of life returning to normal just yet – but here are the digital trends you can expect in 2022.
The cute economy is not only a network of cute content that people participate in making, sharing and circulating but also a multibillion-dollar business. (Shutterstock)

Have an Instagram account for your pet? Love sharing funny animal videos? You’re part of the cute economy

If sharing cute animal content is your love language, you’re not alone — you are part of a bigger cultural phenomenon called the cute economy.
Facebook renamed itself Meta in 2021, but the year was more notable for revelations about the company’s bad behavior. AP Photo/Tony Avelar

Facebook became Meta – and the company’s dangerous behavior came into sharp focus in 2021: 4 essential reads

Meta felt the heat in 2021 as whistleblower revelations, congressional ire and demands for data knocked the company back on its heels. Here’s a look at research into the problems Meta poses for society.

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