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Uber deliberately positioned itself as a tech company to avoid the regulations of the taxi industry. (Shutterstock)

The manipulation of Uber’s public image profoundly impacted the lives of taxi drivers

The Uber Files leak reveals that the company embarked on a deliberate public relations strategy that involved the media, public officials and academics.
Many people take Uber not just because they want a ride, but because they want to contribute to a social good. Shutterstock

The same but different: what passengers like about Uber

Discussions with Uber riders bring out a wide range of opinions about the platform, especially when it comes to ethics.

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