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Keele University

Keele University was born from a pioneering vision of a different kind of university. Established in 1949 by Lord Lindsay, the former Vice-Chancellor of Oxford University, Keele’s founding aim was to produce graduates who not only had the technical and specialist knowledge to move society forward, but who understood the social and political landscape that drove this need. Fast-forward almost 75 years and these founding principles resonate more than ever.

We are a campus university with over 12,500 students, nestled in 600 acres of Staffordshire countryside. Our global network of over 100,000 alumni in 120 countries is creating positive impact across the world in a range of diverse careers, and our research seeks to improve lives and address the most pressing challenges across our region, country, and world, with 80% of our research deemed world-leading or internationally excellent in the Research Excellence Framework (2021).

Our impact is felt not only around the world, but closer to home. Over 5,000 Keele-trained nurses are currently working on the NHS frontline, and more than 180 of our healthcare professors, lecturers and teaching staff also work clinically in the NHS, putting their expertise into practice every day.

Our support for local businesses and SMEs is also unparalleled, with 600 local businesses having been supported by Keele-led innovation programmes since 2017, contributing £200m per year to the local economy.

Keele also sets the gold standard for teaching, with some of the most satisfied students in the country – in 2022, students ranked us “Britain’s Best University” in the Student Crowd University Awards.

At the core of our mission is the vision for a more sustainable world, driven by the United Nations Sustainable Development Goals. Our efforts are recognised around the globe, a status which was cemented when we won the Global Sustainability Institution of the Year award at the Green Gown Awards in 2021.

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‘But it wasn’t my fault.’ WAYHOME studio/Shutterstock

The science of saying sorry

Apologies that demonstrate regret, promise corrective action and are delivered early, with intensity and genuine sympathy, can make amends for many things.

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