A disagreement between L'Oréal and two leading Chinese influencers shows how brands can run into difficulties in the modern era.
Academic rigor, journalistic flair
Xi'an Jiaotong Liverpool University
Founded in Suzhou in 2006, we are the largest international joint venture university in China, a partnership between Xi'an Jiaotong University and the University of Liverpool.
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Authors
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Associate Professor and Head of the Department of International Studies at XJTLU, Xi'an Jiaotong Liverpool University
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Professor & Head of Department Health and Environmental Sciences, Xi'an Jiaotong Liverpool University
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Assistant Professor of Landscape Ecology, Xi'an Jiaotong Liverpool University
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Assistant Professor of Wildlife Ecology, Xi'an Jiaotong Liverpool University
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Senior Associate Professor of Marketing & Innovation, Xi'an Jiaotong Liverpool University
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Associate Professor of Transdisciplinary Studies, Xi'an Jiaotong Liverpool University
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Lecturer in Industrial Design, Xi'an Jiaotong Liverpool University
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Assistant Professor, Xi'an Jiaotong Liverpool University
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Lecturer in Urban Planning and Design, Xi'an Jiaotong Liverpool University
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Research assistant professor, Xi'an Jiaotong Liverpool University
