Demonstrators hold up photos of LeBron James grimacing during a rally in Hong Kong in October 2019. Protesters threw basketballs at a photo of James. (AP Photo/Mark Schiefelbein)

LeBron James and the NBA’s missed opportunity to protest Hong Kong injustice

The ongoing protests in Hong Kong have captured the world’s attention. The protests began in June in response to a bill that would have allowed for the extradition of criminal suspects to mainland China, with a legal system characterized by arbitrary detention, unfair trial and torture.

Although Hong Kong chief executive Carrie Lam agreed to withdraw the bill, protests have continued and expanded. Protesters are now demanding, among other things, the implementation of complete universal suffrage.

While many around the world have expressed support for the protests in Hong Kong, one (quickly deleted) pro-democracy tweet in particular, from Houston Rockets General Manager Daryl Morey, has led to an unlikely international incident involving the government of China and the National Basketball Association (NBA). The incident has even managed to tarnish the reputation of basketball’s biggest star, LeBron James, in Hong Kong.

Most importantly, it’s also raised important questions on a systemic and personal level for many. On the big-picture level, it brings into question the appropriate balance between companies’ unending quest for profit and the need to uphold fundamental human rights. At the same time, it forces us to think about what an individual’s responsibility should be when given an opportunity to stand up against injustice.

The economic threat to the NBA

In the aftermath of an NBA general manager writing his tweet, the economic punishment from China on the NBA and the Rockets was swift. Yao Ming, president of the Chinese Basketball Association and a former Houston Rocket player, Tencent, China’s largest social media company and a media partner with ESPN, and Li Ning, a shoe company that has a business relationship with the NBA, have all announced plans to suspend their relationships with the Rockets and the NBA.

Yao Ming watches as China and Venezeula compete in Beijing in September 2019. (AP Photo/Mark Schiefelbein)

These attacks went straight to the NBA’s bottom line. The NBA relies heavily on these partnerships with China to grow its global business. It’s estimated that it earns US$4 billion annually from television deals, merchandise sales and sponsorships.

Without China, it’s highly unlikely that the NBA could have increased its salary caps (and thus players’ salaries) to a projected US$116 million per team for the 2020-21 season.

The confrontation with China complicates things. League sources say franchises are planning to deal with a situation in which salary caps could drop between 10 and 15 per cent. While China has backed down somewhat, allowing a previously planned exhibition game in Shanghai to proceed, the NBA’s experience stands as a cautionary tale for other businesses wanting to enter the Chinese market.

An athlete’s responsibility?

As unexpected as the whole China-NBA showdown has been, NBA superstar LeBron James’ comments were also surprising. Long seen as a passionate crusader for African-American civil rights, James appeared to dismiss Hong Kong protesters’ ongoing fight for basic civil rights.

James told a group of reporters that Daryl Morey “wasn’t educated on the situation at hand” and that “so many people could have been harmed not only financially, but physically, emotionally, spiritually.”

Today Show, NBC.

On the one hand, it may be easy for media commentators to accuse James of hypocrisy. After all, James holds a lifetime deal with Nike valued at roughly $US1 billion, and Nike has a strong market presence in China. And his media production company, SpringHill Entertainment, is producing Space Jam 2 which is expected to make big money in China.

But we also agree that being dismissive of protesters who are putting their lives on the line for democracy is disappointing given James’ civil-rights track record. In the apparent face of deep, personal financial interests, he didn’t stand up for a cause half a world away, and that’s a letdown.

It is, however, easy to criticize someone we’ll likely never meet. It’s more useful to consider a fundamental question: What’s the responsibility of internationally famous athletes, or any other well-known figure, to deal with global injustices?

Ali refused to fight in Vietnam

James may have fallen short, but we don’t lack for role models. Certainly, the great sporting human-rights activists have led by example. A lot of athletes understood that doing the right thing sometimes meant doing the hard, unprofitable thing.

Muhammad Ali was stripped of his boxing titles and banned from boxing at the height of his career because he refused to fight in Vietnam. African-American sprinters Tommie Smith and John Carlos suffered the consequences from an unforgiving society for their Black Power salute at the 1968 Olympics in support of the civil rights movement.

In this October 1968 photo, Australian silver medalist Peter Norman, left, stands on the podium as Americans Tommie Smith, centre, and John Carlos raise their gloved fists in a human rights protest. (AP Photo)

We also have examples of athletes who stood up against injustice, and paid the price, even when the fight had nothing to do with them. In doing so, they heeded the words of Martin Luther King Jr.: “Injustice anywhere is a threat to justice everywhere.”

Peter Norman, the white Australian who stood on the podium with Carlos and Smith wearing an Olympic Project for Human Rights pin in solidarity, was blacklisted from Australian sport and suffered significantly for his part in the protest. Australia’s parliament only apologized for the country’s treatment of him in 2012, six years after his death.


Read more: History shows Sidney Crosby could have stood up to racial injustice


There’s a reason why we remember these names. It’s because protest is difficult. It sometimes demands sacrifices. But protest, or the lack of it, also reveals one’s priorities and values. In failing to stand up for the Hong Kong protesters, James and the NBA told us something about theirs.

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