The Victoria’s Secret we’ve become accustomed to is no more. The brand has finally realized that diversity sells.
(AP Photo/Andy Wong)
Victoria’s Secret learned a lesson other leading fashion brands and the industry at large are coming to realize: diversity sells. But when it comes to disability, brands aren’t quite there yet.
A picturesque image of the Kingston, Ont. waterfront at sunset.
Throughout the pandemic we can see that place brands have evolved and those likely to survive are the ones that were already well established to begin with or ones that are more flexible.
Halston with the Halstonettes – a group of models who were part of his entourage – at the Metropolitan Museum of Art in New York City in 1980.
Ron Galella/Ron Galella Collection via Getty Images
The subject of a new Netflix miniseries, Halston once ruled over New York’s fashion world. But the designer with a devil-may-care approach to his business dealings attempted too much, too quickly.
Elliott Zaagman from Michigan casts his ballot in the Democrats Abroad global presidential primary at Foreign Correspondents’ Club of Thailand, March 3, 2020.
(AP Photo/Sakchai Lalit)
An international volunteer team of marketing, branding, graphic design and media experts collaborated to position Vote From Abroad as a destination for out-of-country American voters.
The emoji has become a critical part of our online communications, particularly during the COVID-19 pandemic when face-to-face contact is hard to come by.
In the absence of face-to-face interactions, people are using emojis to help express themselves. New research suggests that emoji use can drive engagement and make content more viral.
Bianca De Marchi/AAP
Nestle’s experience explains why the Coon deliberations are taking so long.
Scandinavian companies use the “hygge”, a cultural concept describing comfortable and warm interiors, as a selling point.
According to new research, the demand for products with cultural connotations can result from an appreciation of the culture in question, a desire for discovery… and its simple omnipresence.
The government needs the public to heed its public health messages if it’s going to control the second wave.
“Science” makes people think optimistically about the future.
WIN-Initiative/Stone via Getty Images
When you ask Americans what the word ‘science’ brings to mind, a majority respond ‘hope.’ Using this built-in brand can help communicate important science messages.
The prime minister has sought to shed his joker image to become a serious leader, but has ended up with a curious hybrid that works for no one.
Instagram remains a key marketing platform for tobacco companies.
The economic and health crisis we are experiencing will push luxury companies to reinvent themselves.
An acceleration of digital development, of the second-hand market and of concentration movements are notably to be expected in the sector.
English football clubs spend a lot of money to reach African fans.
English football has woven itself into the lives of Ghanaian fans with a smart strategy.
Sunscreens’ change in branding from health essential to beauty product could help us slop on more cream - but it also creates more ‘beauty work’ for women.
Banksy’s merchandise “shop” in Croydon, London.
Forced into selling his own merchandise to stop others doing the same, the artist could end up facing other similar challenges because he trademarks rather than copyrights his artworks.
Extinction Rebellion or XR functions like a brand, albeit a non-commercial one.
Visual arts and performance have always been central to protest movements - but the unified branding of Extinction Rebellion shows a new approach to activism.
Actor Roger Moore poses with a martini after learning he would play the British secret agent James Bond.
To celebrate National Vodka Day, a food historian debunks myths and highlights unknown facts about one of America’s favorite liquors.
Australian tennis player Nick Kyrgios was sentenced to six months of probation following several controversial events and an ‘aggravated pattern of behaviours’.
As Australian tennis player Nick Kyrgios begins his probationary period this week for a pattern of bad behaviour and foul language, his value to sponsors and the sport of tennis remains high.
Ben & Jerry’s opened Art for Justice, which highlights the need for criminal justice reform and features art by formerly incarcerated artists.
AP Images/Andy Duback
Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
Erik Brunetti had good reason to be optimistic after the court heard his case in April.
AP Photo/J. Scott Applewhite
The high court struck down a ban on trademarking ‘immoral’ or ‘scandalous’ words and symbols. A trademark scholar explains why that’s a good thing.