Have you ever felt a piercing pain in your head when you eat something cold?
New research on consumer behavior shows that we tend to match some types of choices the people around us make, but not others.
It's a long, hot summer's day and you're looking forward to an ice cream. But within seconds of your first bite, you feel a headache coming on: a brain freeze. What's going on?
While most of us agree ice cream and cold beverages are refreshing summer treats, do they actually help cool us down?