No one wants to spend their hard-earned money on a dud product, so we’ll seek advice from strangers. Online reviews can help – but often lead us down the wrong path.
Academic rigour, journalistic flair
Articles on Yelp
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Finding a place to eat in a new city can be daunting. Economics and big data have a few tips to find the right place.
Yelp and Twitter can help us spot food poisoning outbreaks quickly. But a new study shows the data favor some communities over others.
Companies have increasingly been using hidden gag clauses, in which customers unwittingly sign away their rights to post online reviews after purchasing a product.
A “Yelp for people” app that offers crowdsourced opinions on people is a terrible idea, and probably illegal.
Checking online reviews is a big part of shopping. But review sites can be manipulated. Does favoring reviews posted by your social media contacts help with trustworthy, meaningful content?
Top contributors
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Senior Research Fellow, Horizon Digital Economy, UnBias, University of Nottingham
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Assistant Professor, Department of Global Health, Boston University School of Public Health, Boston University
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Associate Professor of Communication Studies, Northeastern University
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Brechner Eminent Scholar in Mass Communication, University of Florida
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Postdoctoral Associate, New York University
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Professor in Economics, The University of Queensland
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Associate Professor of Marketing, Entrepreneurship and Innovation, UMass Lowell
