Pasha 58: South Africa’s fruit industry and the opportunities it presents

South Africa’s fruit industry has tremendous potential. The industry is already a global player, thanks to its citrus exports. But there is scope for other fruit such as berries and avocados.

It’s important to tap into this potential, given that fruit exports have the ability to create jobs. To do this, a few things need to be addressed, such as bottlenecks at the ports and an increase in research and development.

In today’s episode of Pasha, Shingie Chisoro-Dube, economist and researcher at the Centre for Competition, Regulation and Economic Development at the University of Johannesburg, discusses what heights the fruit export market can reach and how South Africa can get there.

Read more: South Africa is missing out on fresh fruit export growth. What it needs to do

Photo: By Frank Oosthuizen – Soft Citrus, South Africa. Shutterstock

Music “Happy African Village” by John Bartmann, found on licensed under CC0 1.

“Music box and sunshine” by Daniel Birch, found on licensed under Attribution-non commercial License.

Sounds “Fruit and vegetable market (covered), Pecs, large and echoey, with speech, footsteps, bangs, distant traffic” found on BBC sound effects licensed under RemArc Licence

“Joburg Market Day focuses on Agro-processing business opportunities, supporting entrepreneurs - Ruby Mathang speech” by CreamerMedia found on YouTube licensed under Creative Commons Attribution license (reuse allowed)

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