South Africa’s fruit industry has tremendous potential. The industry is already a global player, thanks to its citrus exports. But there is scope for other fruit such as berries and avocados.
It’s important to tap into this potential, given that fruit exports have the ability to create jobs. To do this, a few things need to be addressed, such as bottlenecks at the ports and an increase in research and development.
In today’s episode of Pasha, Shingie Chisoro-Dube, economist and researcher at the Centre for Competition, Regulation and Economic Development at the University of Johannesburg, discusses what heights the fruit export market can reach and how South Africa can get there.
Photo: By Frank Oosthuizen – Soft Citrus, South Africa. Shutterstock
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