The president of the Confederation of African Football (CAF) has a tough job. It includes working with FIFA to run the sport in Africa, and overseeing the continent’s tournaments and leagues. There are also issues of broadcast rights and improving the organisation’s poor reputation.
The latest to throw their name into the ring is South African billionaire Patrice Motsepe. The mining magnate is the owner of Mamelodi Sundowns, a club he led to success in South Africa and continentally. Motsepe has a 10-point manifesto. He wants to grow football on the continent by attracting investors and partners. He also plans to invest in youth and infrastructure and make the confederation more efficient.
The immediate struggles he faces will be broadcast rights for competitions and what to do with tournaments like the Africa Cup of Nations.
In this episode of Pasha, Chuka Onwumechili, a Professor of Communications at Howard University, shares his thoughts on how Motsepe will fare and how he can be a success in this role.
“Patrice Motsepe attends a press conference for Global Citizen by Getty Images