Achilleas Boukis is an Associate Professor in Marketing at the University of Birmingham. Achilleas received his PhD from Strathclyde University (2014). His interests include branding, blockchain and service interactions in physical and technology-mediated contexts. Achilleas has published his research in academic journals such as Journal of Business Research, Tourism Management, Psychology & Marketing and European Journal of Marketing.
He has been awarded the Harry Kroto Research Fellowship (University of Sussex, 2018) and was the Highly Commended Award winner of Emerald/EFMD Outstanding Doctoral Research Awards (European Journal of Marketing, 2014).