Adrian Friday is an active researcher with 18+ years experience in mobile and ubiquitous computing systems. Over the past 18 months, he has assembled a new team of five researchers, and coordinates work on the application of ubiquitous computing to mitigating climate change. He is well known for his longitudinal ‘in the wild’ studies of ubicomp systems: since 2006, creating a unique testbed of over 30 situated public displays, still in daily use by end-users and now part of PD-NET international testbed with nodes in UK, US and Europe. He has extensive experience of collaborative multi-disciplinary research, as a PI (Equator GR/N15986/01, a high-impact IRC, 2001-7), and latterly, as PI of “Informing energy choices using ubiquitous sensing” (EP/I00033X/1): bringing several disciplines together to study the GhG impact of our daily lives using a mix of ethnographic fieldwork and ubicomp probes. He is widely published and cited: with over 100 peer-reviewed articles and his 5 highest cited publications attract over 2,000 citations. He has been recognised as TPC chair of the leading Ubicomp & Pervasive conferences, and is general co-chair of Ubicomp 2014.