Dr Alana James is Senior Lecturer in Fashion in the faculty of Arts, Design and Social Sciences at Northumbria University, Newcastle. Specialising in sustainability in fashion, her creative practice adopts a research-informed approach to educating the next generation of designers in challenges facing the contemporary fashion industry.
Alana’s research explores the relationship between fashion consumers and brands in the broader context of social and environmental responsibility. Further research interests include supply chain transparency and accountability and design as a tool for the implementation of circular innovation strategies.
Experience
2018–present
External Examiner, Teeside University
–present
Senior Lecturer in Fashion, Northumbria University, Newcastle
2013–2018
Associate professor, Heriot-Watt University
Education
2015
Heriot-Watt University, Postgraduate Certificate in Academic Practice
2015
Northumbria University, PhD
2010
Northumbria University, MA Design
2009
Manchester Metropolitan University, BA (Hons) Fashion Design and Technology
Publications
2019
Sustainability and garment longevity in the UK high street, Global Perspectives on Sustainable Fashion
2019
Bridging the double-gap in circularity: addressing the intention-behaviour disparity in fashion, European Academy of Design 2019
2017
Engaging the fashion consumer in a transparent business model, The International Journal of Fashion Design, Technology and Education
2017
People as an essential tool for considering ethics in the product lifecycle, Design Management Academy Conference Proceedings
2017
Making the Change: The Consumer Adoption of Sustainable Fashion, The Detox Fashion
2016
Connectivity, Understanding and Empathy: How a Lack of Consumer Knowledge of the Fashion Supply Chain Is Influencing Socially Responsible Fashion Purchasing, Textiles and Clothing Sustainability: Sustainable Fashion and Consumption
2016
Transforming the sequential process of fashion production: where zero-waste pattern cutting takes the lead in creative design, The International Journal of Fashion Design, Technology and Education
2016
The Role of the Retailer in Socially Responsible Fashion Purchasing, Textiles and Clothing Sustainability: Sustainable Fashion and Consumption
2015
Influencing Ethical Fashion Consumer Behaviour: A Study of UK High Street Retailers, Doctoral Thesis