Senior Lecturer in Fashion, Northumbria University, Newcastle

Dr Alana James is Senior Lecturer in Fashion in the faculty of Arts, Design and Social Sciences at Northumbria University, Newcastle. Specialising in sustainability in fashion, her creative practice adopts a research-informed approach to educating the next generation of designers in challenges facing the contemporary fashion industry.

Alana’s research explores the relationship between fashion consumers and brands in the broader context of social and environmental responsibility. Further research interests include supply chain transparency and accountability and design as a tool for the implementation of circular innovation strategies.

Experience

  • 2018–present
    External Examiner, Teeside University
  • –present
    Senior Lecturer in Fashion, Northumbria University, Newcastle
  • 2013–2018
    Associate professor, Heriot-Watt University

Education

  • 2015 
    Heriot-Watt University, Postgraduate Certificate in Academic Practice
  • 2015 
    Northumbria University, PhD
  • 2010 
    Northumbria University, MA Design
  • 2009 
    Manchester Metropolitan University, BA (Hons) Fashion Design and Technology

Publications

  • 2019
    Sustainability and garment longevity in the UK high street, Global Perspectives on Sustainable Fashion
  • 2019
    Bridging the double-gap in circularity: addressing the intention-behaviour disparity in fashion, European Academy of Design 2019
  • 2017
    Engaging the fashion consumer in a transparent business model, The International Journal of Fashion Design, Technology and Education
  • 2017
    People as an essential tool for considering ethics in the product lifecycle, Design Management Academy Conference Proceedings
  • 2017
    Making the Change: The Consumer Adoption of Sustainable Fashion, The Detox Fashion
  • 2016
    Connectivity, Understanding and Empathy: How a Lack of Consumer Knowledge of the Fashion Supply Chain Is Influencing Socially Responsible Fashion Purchasing, Textiles and Clothing Sustainability: Sustainable Fashion and Consumption
  • 2016
    Transforming the sequential process of fashion production: where zero-waste pattern cutting takes the lead in creative design, The International Journal of Fashion Design, Technology and Education
  • 2016
    The Role of the Retailer in Socially Responsible Fashion Purchasing, Textiles and Clothing Sustainability: Sustainable Fashion and Consumption
  • 2015
    Influencing Ethical Fashion Consumer Behaviour: A Study of UK High Street Retailers, Doctoral Thesis