Alex Eloho Umuerri holds a PhD from the University of Ibadan, Nigeria. He is currently an Associate Professor and the immediate past Head of Mass Communication Department, Benson Idahosa University, Benin Nigeria. He is well published in academic local and International journals. Dr Alex Eloho Umuerri is a member of the African Council of Communication Education and a former journalist. His teaching and research interests span the media of mass communication to development communication issues.