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Ali Ziaee Bigdeli

Reader (Associate Prof) in Industrial Services Innovation, Aston University

Ali is a Reader (Associate Prof) in Industrial Service Innovation at the Advanced Services Group, the centre of excellence in research and practice on servitization and advanced services within Aston Business School, Aston University. His interests lie in the organisational change and business model innovation brought about when organisations move towards providing capabilities rather than just selling products on a transactional basis.

In the past six years, he has been extensively engaged with both multinational and small/medium sized manufacturing firms in order to understand servitization in practice, and help the acceleration of the adoption and implementation of advanced services. As part of his industry engagement activities, he has been the key member in founding a partnership of multinational manufacturing organisations, including Goodyear, BAE Systems, Daimler-Benz, DHL, Crown, Yanmar, and Ishida, and developed and facilitated more than 20 hands-on seminars for their senior executives to explore and accelerate the adoption of servitization.


  • 2014–present
    Senior Research Fellow, Aston Business School, Aston University
  • 2012–2014
    Research Fellow, Cass Business School, City University


  • 2012 
    Brunel University London , PhD Management and Information Systems
  • 2009 
    The University of Manchester , MSc Management and Information Systems