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Senior Lecturer in Marketing, University of Bath

Dr Aliette Lambert researches social issues related to (consumer) identity and subjectivity, digital culture, and sustainability from a critical, feminist perspective. Aliette’s work is centred on qualitative research methods such as depth interviews, ethnography and discourse analysis, with particular focus on critical, feminist methodologies and perspectives.

Aliette teaches digital marketing, integrating a critical, cultural perspective with real-world, practical digital marketing skills. Prior to her academic career, Aliette worked in retail sales, as a financial analyst and as a business consultant. She completed her PhD at the University of Edinburgh.