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Lecturer in Marketing., Heriot-Watt University

Andrew MacLaren is Assistant Professor of Marketing, Heriot-Watt University. His main research interests focus on the service industry and he is also CEO of Vuzii, a technology business. His outlook is international and he works throughout Europe, North America, the Middle East and India. He has published widely in the business field on multiple topics, contributing in the domains of theory, method and industry practice.


  • –present
    Lecturer in Marketing. I research team and field dynamics within cultural and business contexts, Heriot-Watt University


  • 2015 
    University of Strathclyde, PhD