Anirban Mukhopadhyay

Anirban Mukhopadhyay (PhD, Columbia) is the Lifestyle International Professor of Business and Chair Professor of Marketing at the Hong Kong University of Science and Technology. His research examines the interplay between lay people's beliefs, emotions, and self-regulatory decisions, with current substantive interests including food-related decision making, field experimentation with policy implications, and subjective wellbeing. Anirban is a former Associate Provost (Teaching and Learning) at HKUST, and Editor-in-Chief of the Journal of Consumer Psychology.