Full Professor, Laurentian University

Dr. Ann Pegoraro(@SportMgmtProf) started some of the first blogs and social media sites at Laurentian University. She has continued to focus on social media in her research and sought out as an expert in this field by organizations such as the Canadian Olympic Committee and the Northern Ireland Football League. Dr. Pegoraro has appeared on Canada AM, CP24, CBC The Current and is sought after by print media such as the Globe and Mail, The Washington Post and the Toronto Star for commentary on sport management topics.
Ann is a Full Professor at the School of Human Kinetics in the Faculty of Health at Laurentian University. A holder of B.A., MBA, and PhD degrees, Ann is also the Director of the Institute for Sport Marketing, a research center at Laurentian. She is an active researcher, focusing on the intersection of sport and new media, particularly social media


  • 2018–present
    Full Professor, Laurentian University


  • 2006 
    University of Nebraska-Lincoln , PhD