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Antonia Lyons


Antonia’s academic background is in health psychology and her research has focused on the social and embodied contexts of behaviours related to health and wellbeing. She has been particularly interested in identities, power and addressing inequities across different social groups. Antonia’s work has explored drinking cultures and alcohol consumption at different life stages (including youth, young adult and midlife drinkers), leading to a focus on digital alcohol marketing.


  • 2022–present
    Professor, University of Auckland
  • 2018–2022
    Professor, Victoria University of Wellington
  • 2004–2017
    Professor, Massey University