Ashok Ranchhod is currently focusing his research at WSA on e-commerce and corporate social responsibility. He leads a team of research students in these areas. He is also interested in and looking at issues in Sports Marketing and Online Gaming Behaviours.
He is currently putting together a multidisciplinary bid on looking at The role of Serious Games in Higher Education. Bringing together Academia, industry and students as the major stakeholders. Gary Wills at The School of Computing and Ashok have won a PhD scholarship from the University to pursue this.