Aurélie Hemonnet-Goujot

Aurélie Hemonnet-Goujot is Professor Assistant in Marketing and Innovation at Aix Marseille University, Graduate School of Management-IAE.

She holds a Ph.D. in Marketing from Paris 1 Panthéon-Sorbonne and ESCP Europe and a Master in Management from ESCP Europe. Her research interests include Marketing and Innovation with a specific focus on New Product Development Process, Inter-Organizational Collaborations, Design Management and Co-Creation in luxury and FMCG goods. She is the author of various publications (Journal of Product Innovation Management, Management International, Décisions Marketing). She also contributed to the French edition of Marketing Management with P. Kotler, K. Keller and D. Manceau (14th and 15th editions).

Before starting an academic career, she previously worked for eight years as innovation marketing manager in leading worldwide groups (Johnson&Johnson and LVMH).

Experience

  • –present
    Maître de Conférences, Aix Marseille Université, IAE Graduate School of Management
  • –present
    Maître de Conférences, Aix Marseille Université, IAE Graduate School of Management