Academic rigor, journalistic flair
Assistant Professor of Marketing, HEC Montréal
Assistant professor of marketing at HEC Montreal, Researcher, Mother, and an animal activist in the making.
EXPERTISE
Morality and Ethics in Consumption
Consumer Culture Theory
Qualitative Research Methods
Aesthetics
Social Media
EDUCATION
Ph. D. (Marketing), Concordia University
M.B.A., American University in Cairo
BBA, American University in Cairo
Experience
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–presentAssistant Professor of Marketing , HEC Montréal
Education
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2020HEC Montreal, Marketing
- Montreal, Canada
- @AyaAboelenien
- Article Feed
- ORCID
- Joined
