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Professor of Marketing, Nottingham Trent University

Babak Taheri is Professor of Marketing at Nottingham Trent University, which he joined in December 2021. He has an established reputation in the marketing field with a specific expertise in services marketing management, consumer behaviour, tourism, leisure and cultural consumption. The innovative nature of his research traces to multi-disciplinary work and to methodologically robust measurement and assessment of key concepts.

Babak has held a number academic and research leadership positions in the past at Heriot-Watt University, Durham University and University of Strathclyde including Dean of Studies for the Scottish Graduate School of Social Sciences, Director of PhD Programmes, Founder and Director of Marketing Analytics Group, Deputy Director for the Centre for Social & Economic Data Analytics, REF 2021 UoA17 Lead, and Programme Director for International Marketing Management suit. He is also Honorary Professor of Marketing in Business School at University of Aberdeen. He held visiting positions in USA, Europe and Asia.

Babak has taught various modules such as branding and communications, consumer behaviour, issues and trends in tourism, leisure marketing, and research methods.

He has published consistently in internationally rated top-tier journals with high impact factors (over 100 academic publications) and held funds from bodies in the EU and UK such as Horizon 2020 and Innovate UK Research Grant – KTP. Babak serves as Chair of Academy of Marketing’s Tourism Special Interest Group. Babak also currently serves as Senior Editor for Tourism Management Perspectives and Associate Editor for: The Service Industries Journal and International Journal of Contemporary Hospitality Management. He also is on the editorial review board of several social science journals, including the Journal of Business Research, Journal of Travel Research, and International Journal of Consumer Studies.

He is also currently editing several special issues in high ranked journals (e.g., Journal of Business Research, Psychology & Marketing, International Journal of Contemporary Hospitality Management) and has given keynotes at several academic conferences and workshops.