Beth L. Fossen

Beth Fossen joined the Marketing Department at the Kelley School of Business in July 2016. She earned her Ph.D. in Marketing at Emory University. Fossen is an empirical modeler, and her primary research areas include advertising, online word-of-mouth, social media, and political marketing. Her research has been published in Marketing Science, Customer Needs and Solutions, and Journal of the Association for Consumer Research. She was also awarded the ISMS Doctoral Dissertation Proposal Competition Award and the MSI Alden G. Clayton Doctoral Dissertation Proposal Competition Award and was a finalist for the John D. C. Little Award (awarded annually for the best marketing paper published in an INFORMS journal). Prior to joining academia, Fossen worked as a political consultant and campaign manager.