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Associate Professor in Information Systems, University of East Anglia

I joined Norwich Business School in March 2016. My research interests can be categorised by the relationships between information technology and people. I have always been interested in how and why people use technology, and how technological configurations impact the people that use them. I have been able to explore this with multiple research interest areas such as virtual worlds, social media, systems analysis, mobile services, and user requirements. This, and my other research interests, often lead me to interdisciplinary research areas, so I am keen to collaborate with other researchers across multiple disciplines.

I did my PhD at the University of Auckland, New Zealand. My PhD thesis was about virtual worlds and computer games. During my doctoral research, I investigated how social movements (users of virtual worlds) continue to use virtual worlds which are constantly evolving as designers implement changes to the system. As more social and business activities are taking place in virtual environments, this study has implications for both societal and organisational usage of virtual worlds. It also has implications for understanding how users of information systems are impacted when designers of a system impose new technological configurations.

I have published in the European Journal of Information Systems, Information Systems Journal, Journal of Travel Research, Pacific Asia Journal of Information Systems, Journal of Business Research, Information and Management, Information and Organization, Asian Business and Management, Information Technology and Tourism, the Journal of Information Systems Education, and the International Journal of E-Services and Mobile Applications. I have worked with research collaborators in New Zealand, USA, Finland, the Netherlands, and the UK.

I am currently the Chair of IFIP Working Group 9.5 'Our Digital Lives'


  • 2020–present
    Associate professor, University of East Anglia
  • 2016–2020
    Lecturer, University of East Anglia


  • 2014 
    University of Auckland, Doctor of Philosophy