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Professor of Marketing, Queensland University of Technology

* Decades of experience researching and teaching consumer psychology and marketing.
* Have taught in many countries throughout the world such as Switzerland, England, Argentina, Brazil, Russia, New Zealand, Denmark, Finland and Mexico.
* Key note addresses on conducting research to academics, industry and management consultants.
* Have worked with companies to improve their branding and performance.
* My research includes both quantitative and qualitative work has been published or is forthcoming in marketing (e.g., Journal of Marketing, Journal of Consumer Research, Journal of Business Research, Marketing Letters, Psychology & Marketing, European Journal of Marketing), advertising (e.g., Journal of Advertising, Journal of Advertising Research, International Journal of Advertising), tourism (e.g., Journal of Travel Research, Tourism Management) and psychology (e.g., Frontiers of Psychology, Personality & Individual Differences).
* My research has been highlighted in over 400 media interviews and articles in a range of outlets including The Times, Scientific American and BBC News.
In short, experienced researcher and academic.

If you want to talk about marketing insights (for business), or research projects (for academics), feel free to get in touch.


  • –present
    Professor of Marketing, Queensland University of Technology


    University of Otago, PhD