Lecturer in Marketing, De Montfort University

My broad research interests lie within the fields of consumer behaviour, social influence, marketing and advertising. I am particularly interested in the (non)conscious processes that influence consumer perceptions, behaviours and decision-making. I received my PhD in Marketing (Consumer Behaviour) from Dublin City University. In the past, I have also worked in industry as a market researcher, both in the Republic of Ireland and overseas. I am currently a Lecturer in Marketing at De Montfort University.

Experience

  • –present
    Lecturer in Marketing, De Montfort University